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Welcome to Viper Club
IMITATION Viper Club is the second volume of IMITATION clothing. It is a summer collection that's value lies in both the loud and punctual design, and the exclusivity the purchase of the product provides for the consumer. Like other releases, only 50 of each shirt and 50 of each pair of shorts exist, and that's all that will ever exist. Comfortable breathable cotton allows you to stand out from the crowd in comfort. The versatility of these pieces is unparalleled for hot summer activities. Athletes can train in them, night-goers can club in style, and homebodies can lounge in comfort.
Personal Meaning to Me, The Designer
I've always been fond of snakes. I'm a big proponent and supporter of change. Snakes shed their skin, just like we shed our old ways of being as we come into new ones. They also represent in many cultures temptation and going against the grain. Both of these concepts were very present in my mind during the design process. I wanted to re-invent IMITATION's style, and wanted to incorporate snakes and their likeness to represent individuality and to embrace change in the clothes. I believe there is a viper in all of us, ready not only to strike, but to change and adapt to its environment, just like we change and adapt to life's challenges.